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  Disney en familia
 
 
PUBLICATION
  Disney en familia
CLIENT
  The Walt Disney Company, Multi-cultural Group
dot PUBLISHER
  Disney FamilyFun Group
   

Client: The Walt Disney Company, Multi-cultural Group

Circulation: 350,000

Frequency: Quarterly

Target:

Spanish speaking families with children ages 4-12

Client Objective/s:

  • Help Disney forge a closer relationship with the Hispanic market through a custom-published magazine that helps Hispanic U.S. moms who want to maintain their heritage.

Execution:

Saddle-stitched magazine sent to highly targeted and specified demographic from The Walt Disney Company database.

Results:

In second year of production. Extremely positive feedback from reader panel survey.

 

 

 
   
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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