Boston Scientific turned to DCP to conceive of their internal company communication because they firmly believe that “If you don’t make it compelling, they aren’t going to read it.” The result was Next – an eight-page, full-color, magazine-style publication that goes beyond traditional HR newsletters.
Each issue features an in-depth doctor and patient story that demonstrates how Boston Scientific’s state-of-the-art medical technology equipment helped a surgeon perform a lifesaving procedure. With professional photographs, these stories connect employees personally and emotionally with the company. Next also showcases the company’s latest innovations, allowing employees to tap into the greater vision of the company. Lastly, Next delivers company news, including a calendar of events and names/photos of new employees.
