Here are a dozen reasons why membership in the CCC is vital to your business growth.

1. A major lead generator for members: Several members attest: "I have received multi-million dollar custom publishing contracts from leads received through my affiliation with CCC."

2. Proprietary research: Access to the CCC's proprietary research on both industry data and the effectiveness of custom publishing. Also, a password-protected Members Only button on the CCC website offers vital information on an ongoing basis.

3. Top-level networking: Provides networking opportunities among industry professionals, creating a forum to discuss common challenges, from contract negotiations to maximizing profits.

4. Increased visibility: Members may post corporate background and case histories on the CPC Web site, which has proven a significant lead generator for members.

5. Credibility: Only members are authorized to use the CCC logo in their publications and other professional materials.

6. Professional enhancement: Three meetings a year featuring speakers who provide valuable advice and tools to help grow your business.

7. Presence in CPC Guide: Maintain a significant presence in the CCC Guide in the form of bylined articles, corporate background and/or advertisements. The Guide is mailed to 25,000 influential corporate prospects nationwide.

8. Public relations opportunities: Participate in the CCC public relations campaign by providing press interviews on your newest custom publication as well as providing commentary on industry trends.

9. Share industry resources: Exchange and access industry resources, from freelance writers and art directors to printers, paper suppliers, ad sales people, accountants and legal advisors.

10. Benefit by the industry's growth. The larger and more powerful the custom publishing industry is as a whole, the more your individual business will prosper. In the last ten years, the industry has doubled in size. This strong growth trend is continuing in the new millennium as more and more marketers are turning to custom publishing as a viable customer relationship tool. CCC helps fuel this growth trend.

11. Forge industry partnerships: Form valuable, long-term business relationships as well as partnerships with key custom publishing industry leaders.

12. Benefit from CCC's growth: As the CCC grows, so will the benefits of the members including Custom Publishing Awards, a trade advertising campaign and special events.