Custom Content Conference 2010

Featured Speakers Include:
Thomas J. Hoehn Director, Interactive Marketing and Convergence Media, Eastman Kodak Company	Albert Jan Prevoo Director Retail & Media, KLM Royal Dutch Airlines
Alexandre Simon Senior Director, Digital Business Development, National Hockey League	Greg Verdino Chief Strategist at Powered Inc., microMARKETING author, & Social Media Thought Leader
Drew Westen, Ph.D. Founder of Westen Strategies and Co-Founder of Implicit Strategies	Scott Durand Vice President, Marketing, Great American Country Television
Susan Kevorkian Program Director, IDC	Howard Hunt VP New Business, The Hyperfactory
Jason Sadler Principal, iwearyourshirt.com	Sandra Zoratti VP, Global Marketing Solutions, InfoPrint Solutions Company
Evolve or Dissolve Custom Media CEO Panel
Chris McMurry CEO, McMurry	Diana Pohly President and CEO The Pohly Company
Valerie P. Valente SVP/Publishing Director, Rodale Custom Publishing	Cameron Brown President, King Fish Media
Panel Moderated by Rex Hammock, Founder and CEO, Hammock Inc.	Rex Hammock Founder and CEO, Hammock Inc.

CONFERENCE AGENDA
*as of 2/9 and subject to change

Wednesday, March 24
7:00 - 9:00pm	Cocktail Reception and Tour Country Music Hall of Fame 222 Fifth Avenue South Nashville, TN 37203
Thursday, March 25 Conference Sessions and Meals will be held on the 6th Floor of The Hutton Hotel
8:30 - 9:00	Breakfast
8:30 – 5:00	Sponsor Exhibits
9:00 – 9:45	Drew Westen, Ph.D., Founder of Westen Strategies and Co-Founder of Implicit Strategies
9:45 – 10:30	Albert Jan Prevoo, Director Retail & Media, KLM Marketing AMS/MO
10:30 – 10:45	Break
10:45 - 11:30	Greg Verdino, Chief Strategy Officer of Powered, Inc.
11:30 – 12:15	Alex Simon, Senior Director, Digital Business Development, National Hockey League
12:15 – 1:15	Lunch
1:15 – 2:00	Scott Durand, VP Marketing, Great American Country Television
2:00 – 2:45	Sandra Zoratti, Vice President, Global Marketing Solutions at InfoPrint Solutions Company
2:45 – 3:00	Break
3:00 – 3:45	Jason Sadler, Principal, iwearyourshirt.com
3:45 – 4:30	Tom Hoehn, Director, Interactive Mktg and Convergence Media, Eastman Kodak Company
5:30 – 6:30	Cocktail Reception
6:30 – 8:30	Dinner
Friday, March 26
8:30 – 9:00	Breakfast
8:30 – 12:00	Sponsor Exhibits
9:00 – 10:30	Evolve or Dissolve: If you were starting your business today, how would you approach custom media? Would it be the same mix of print, digital, mobile and social media? Four top custom content executives share insights on the content evolution – and the opportunities that are available to custom media companies in today’s technology driven media environment. Panel Includes: Chris McMurry, CEO, McMurry Diana Pohly, President/CEO, The Pohly Company Valerie P. Valente, SVP/Publishing Director, Rodale Custom Publishing Cameron Brown, President of King Fish Media Moderated by: Rex Hammock, Chairman/CEO, Hammock Inc.
10:30 – 10:45	Break
10:45 – 12:00	Mobile Trends: Research and Case Studies Susan Kevorkian, Program Director: Mobile Media and Entertainment, IDC Howard Hunt, VP of New Business, The Hyperfactory
12:00pm	Conference Concludes

Here’s what people said about CCC 2009:

Great Job!
—Kim Caviness, The Magazine Group

Nice people, sharing and collaborative.
—Michael Beckerman, Ariad

Well done.
—Kelley Woodland, Kraft Foods

My compliments for the very interesting lineup and the impeccable organization. It was worth travelling 25 hours from Belgium for.
—Chris Van Gils, Sqills, a unit of Sanoma Magazines Belgium

Thanks for all your help in making the 09 CCC a great event... a nice venue, the right people, good presentations.
—Joe Parke, Pitney Bowes

I thoroughly enjoyed the 2009 Custom Content Conference. The speakers were tremendous, the attendees were very engaged and the topics fit the current publishing and online landscape by covering a wide array of topics and perspectives. I'll be there next year. Thanks for organizing such a wonderful event!
—Andrew Davis, Tippingpoint Labs

Thanks again for having me speak at the CPC conference. I had a wonderful time, really enjoyed the conference and met some very inspiring people.
—Ben Hourahine, Leo Burnett

Thanks so much for having me speak at your conference. I don't think I realized this is only the second year. Given how young the conference is I think you've made great strides and had lots of good content. Thanks again for the opportunity.
—Hillel Cooperman, Jackson Fish Market

Hutton Hotel ▪ 1808 West End Avenue ▪ Nashville, TN 37203